
R Expo, Songs of India | Noida, U.P.
The Scent of India, Framed in Brick and Light.
Location:
Noida, U.P.
Plot Area:
1050 Sqmt
B.U.A.:
22000 SqFT
Duration.:
2025
Noida, U.P.
Plot Area:
1050 Sqmt
B.U.A.:
22000 SqFT
Duration.:
2025
R Expo, Songs of India | Noida, U.P.
Project Overview
Designed as the operational and export headquarters for Songs of India — makers of natural perfume oils, herbal remedies, and hand-rolled incense — this facility had to solve an unusual brief: present a distinctive face to international buyers while working within a tightly cost-conscious industrial budget. Rather than defaulting to a typical utilitarian shed, the design concentrates its material and architectural investment where it counts most — the facade, the arrival sequence, and the spaces where buyers are actually received.
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A Material Language Rooted in Craft
The elevation anchors itself around a vertical spine of exposed wire-cut brick, cut through by full-height structural glazing that reveals the elevator core. This earthy, tactile material offers a subtle nod to the artisanal, hand-worked nature of the client's products — incense, oils, and natural remedies — while providing genuine thermal mass against Noida's climate.
Wrapping the main volume, a rhythm of off-white vertical fins and dark louvers reads as a graphic identity from the street, while doing the practical work of a double-skin shading screen that keeps heat gain down without inflating the project's cost.
A Base That Grounds the Composition
At ground level, a dark granite boundary wall with concealed lighting encloses the compound, softened by planters of tropical greenery along the forecourt edge. It forms a quiet, secure base for a busy working facility, giving the elevation composure before the eye travels up to the louvered screen above.
An Entry Sequence With Intent
Stepped granite platforms lit with integrated LED strips lead up to the main entrance, framed by textured dark metal cladding, fluted glass, and generous planting, creating a tactile and considered threshold rather than a purely functional doorway.
Inside, the ground-floor corridors continue this warmth with softly arched ceilings, cove lighting, and terracotta-toned plaster finishes, giving what is fundamentally an industrial administrative space the feel of a boutique arrival.
Reception as the First Handshake
The reception is built around a cantilevered white marble desk set against an olive-green textured relief wall, with a concentric circular ceiling drop and branching brass chandelier anchoring the space above.
For a client whose real customers are flying in from abroad, this room makes the introduction — and it does so with the same quiet confidence the brief called for.
A Lounge for Slower Conversations
The buyer lounge carries that intent further with dark timber panelling, terracotta leather armchairs, wooden Venetian blinds, and organically shaped coffee tables. Curated display shelving showcases the client's own products within the room itself.
It is a space built for the unhurried, relationship-driven conversations that export business depends on.
The Working Floors, Considered Too
Even the open workstation areas carry the same design discipline: angular linear lighting against a dark grid ceiling, warm timber desks with brass detailing, and reeded glass partitions that bring texture and light without adding visual heaviness.
The message remains consistent throughout the building — nothing here was left as purely functional.
A Building That Doesn't Switch Off at Night
After dark, the boundary wall along the building's edge is illuminated with vertical linear strips reflecting off polished stone flooring. This extends the building's presence into the evening and gives it a second, more atmospheric identity after the working day ends.
“When your customers are flying in from another country, the building is the first thing that tells them who you are. We didn't have an unlimited budget here, so every rupee had to work at the level of the whole facade, not just a few details.”
- SANDEEP TANDON





















